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Brand Creation Project – SCOM487
In the fall of 2024, my SCOM487 class was assigned to create and design a brand in less than 20 minutes. Our challenge was to come up with the following from scratch:
- Brand name
- Brand colors/fonts,
- Brand mission and purpose
- Brand offerings
- Mock testimonial.
For this project, I started a marketing company called Under Saddle Creative. Under Saddle Creative’s target audience was the local equestrian community and high-end show barns in the Central Virginia area. When creating the presentation, I used photographs that I took at a horse show in the summer of 2024 to showcase the quality of work that Under Saddle Creative would offer.